Building a Content Marketing System
Overview
To strengthen Snyder & Associates’ market position and create a scalable growth engine, I led the development of the firm’s first fully integrated content marketing system. This initiative built the “mid-funnel” layer the firm previously lacked—capturing the interest of potential clients who were aware of Snyder & Associates but had yet to actively engage. By creating consistent, high-value content across multiple formats, we drove targeted organic traffic, positioned the firm as an industry leader, and established a foundation for future campaign strategies.
Challenge & Goals
While Snyder & Associates maintained a strong RFP pipeline, the firm lacked a system to engage and educate prospects earlier in the buying cycle. The goal was to create a repeatable, measurable content program that could:
- Showcase deep expertise across multiple markets and service lines.
- Increase brand visibility for priority markets.
- Improve organic search performance for targeted keywords.
- Provide content assets for proposals, presentations, and client touchpoints.