Christy Schneckloth

Christy SchnecklothChristy SchnecklothChristy Schneckloth

Christy Schneckloth

Christy SchnecklothChristy SchnecklothChristy Schneckloth

Municipal Nurture Campaign

Overview

The Nebraska Municipalities Nurture Campaign was a strategically targeted business development initiative designed to expand market presence and build lasting relationships with key municipal decision-makers. Through a combination of in-depth research, tailored outreach, and multi-channel engagement, the campaign positioned the firm as a trusted partner for planning, engineering, and infrastructure projects in priority communities.

Challenge & Goals

Despite strong capabilities and an established presence in surrounding regions, the firm had limited awareness and relationships in Nebraska’s municipal market. The campaign’s objectives were to:


  • Identify high-potential municipalities based on size, growth, and development activity
  • Establish trust and visibility with city engineers, department heads, and community leaders
  • Create a consistent engagement framework to nurture prospects over time
  • Generate opportunities for both immediate and long-term project work

Strategy & Execution

  • Market Identification – Selected 12 municipalities within a targeted geographic range, prioritizing those with active or planned infrastructure initiatives.
  • Comprehensive Research – Profiled each community, capturing data on population, department leadership, planning documents, competitive landscape, and community themes.
  • Audience Segmentation – Classified contacts into priority tiers: 4 top leads, 5 warm prospects, and 3 cool contacts.
  • Relationship-Building Outreach – Delivered personalized gift boxes, relevant content, and targeted communications to initiate and strengthen connections.
  • Multi-Touch Cadence – Implemented a structured engagement plan including emails, phone calls, mailed materials, and event invitations.
  • Event Integration – Hosted targeted meetings at the Nebraska League of Municipalities Conference to deepen engagement and identify near-term opportunities.
  • Post-Event Follow-Up – Continued nurturing relationships through timely outreach, reinforcing credibility and maintaining visibility.

Impact

  • Engaged 12 targeted municipalities, establishing warm relationships in 9
  • Built a sustainable outreach framework replicable across other geographic markets
  • Converted campaign efforts into two signed six-figure municipal projects with long-term potential
  • Advanced two additional pending opportunities in priority communities
  • Enhanced brand recognition and trust within the Nebraska municipal sector, laying the foundation for sustained business growth

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