Christy Schneckloth

Christy SchnecklothChristy SchnecklothChristy Schneckloth

Christy Schneckloth

Christy SchnecklothChristy SchnecklothChristy Schneckloth

Integrated Campaigns & Revenue Growth

Overview

As Director of Nontraditional Revenue for Des Moines Radio Group, I developed and sold innovative, multi-platform campaigns that merged traditional radio with emerging digital, social, and experiential marketing. Working across seven stations, I helped clients connect with audiences through creative sponsorships, large-scale events, and integrated promotional strategies—positioning the group as a leader in nontraditional monetization during the early era of digital marketing.

Challenge & Goals

Grow station revenue streams beyond traditional 30- and 60-second ad placements by creating integrated, multi-touch campaigns that delivered measurable ROI for clients and meaningful engagement for listeners.

Strategy & Execution

  • Designed 75–90 integrated client campaigns annually, combining radio promotions, event activations, website features, mobile/text marketing, and social media content.
  • Led execution of high-profile community events, including Children’s Miracle Network, Combat Hunger, and Lazerfest, securing sponsorships with major partners such as Mercy, Kum & Go, and Doll Distributing.
  • Collaborated with sponsors to customize packages that aligned with their brand goals while maximizing station assets and audience reach.
  • Managed cross-functional station teams to coordinate creative, promotions, and on-site execution across multiple client campaigns simultaneously.
  • Introduced early-stage digital marketing elements—such as web contests, email marketing, and branded content—into sponsorship packages to expand reach and track engagement.

Impact

  • Consistently drove double-digit revenue growth in nontraditional channels year over year.
  • Expanded advertiser portfolio to include 75–90 active clients annually, with high client retention rates.
  • Positioned Des Moines Radio Group as a go-to partner for integrated marketing in the local market, paving the way for broader digital adoption.

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