Brand Launch & Go-To-Market Strategy

Overview

For over five years, I partnered with Prairie Produce Company, a family-owned business dedicated to delivering fresh, locally grown produce while supporting community food shelters and local initiatives. My role encompassed building the brand from scratch, establishing its visual identity, and creating a market presence that reflected both its quality products and its commitment to community values.

Challenge & Goals

The company had no formal brand presence and needed to establish a cohesive identity that would resonate with both retail customers and wholesale partners. Goals included creating a recognizable visual brand, developing go-to-market strategies for seasonal and specialty products, and implementing marketing tactics to build long-term customer loyalty.

Strategy & Execution

Created the company’s first brand identity, including logo design direction, typography, and color palette.
Developed packaging concepts and labeling that aligned with brand values and regulatory requirements.
Crafted go-to-market strategies for new product launches, with an emphasis on seasonal produce promotions.
Built a social media presence and content calendar to showcase product quality, farm-to-table processes, and community involvement.
Designed point-of-sale materials and signage for use at farmers’ markets, retail locations, and community events.
Consulted on vendor partnerships and placement opportunities to maximize exposure in local and regional markets.
Developed marketing assets for both B2C and B2B audiences, including sales sheets, product spotlights, and promotional materials.

Impact

Established a professional, cohesive brand identity adopted across all sales and marketing channels.
Increased brand recognition in target markets, contributing to year-over-year growth in wholesale orders.
Expanded retail presence through improved packaging and in-store presentation.
Strengthened customer engagement through consistent social media storytelling, resulting in a 50% increase in followers and engagement rates in the first year of active posting.
Enhanced community reputation, reinforcing the company’s image as a trusted local provider committed to giving back.

Brand Launch & Go-To-Market Strategy

Overview

Challenge & Goals

Strategy & Execution

Impact

This website uses cookies.