Creative Marketing Leader with a Purpose-Driven Edge
Digital Strategy | Content Marketing |
Brand Storytelling
Snyder & Associates
Website Redesign & Foundation
Redesigned Snyder & Associates’ website from the ground up, creating a stronger digital presence, improved SEO, and a streamlined user experience. Built a lasting content infrastructure still driving results today.
Snyder & Associates
Municipal Nurture Campaign
Developed a targeted outreach campaign to strengthen Snyder’s municipal relationships. Combined email, content, and strategic follow-ups to increase engagement and win new project opportunities.
Snyder & Associates
Content Marketing System
Built Snyder’s first comprehensive content marketing framework, delivering high-value stories, blogs, and case studies that improved organic traffic and supported proposal development.
Snyder & Associates
Expanding the Content Engine
Launched Snyder’s multi-channel editorial calendar, integrating web, social, newsletters, and podcasts to drive repeat engagement and strengthen market authority.
Pella Windows & Doors
National Brand & Digital Strategy
Directed brand advertising and digital strategy for Pella Windows & Doors, overseeing national campaigns, paid media, social engagement, and their first online giveaway.
Prairie Produce
Brand Launch & Go-To-Market Strategy
Created and launched a complete brand identity for Prairie Produce Co., from naming and logo to packaging and go-to-market strategy, establishing a recognizable local presence.
Des Moines Radio Group
Integrated Campaigns & Revenue Growth
Led large-scale, multi-platform campaigns for Des Moines Radio Group, uniting digital, events, sponsorships, and on-air promotions to deliver measurable ROI for major partners.
Principal Financial Group
Brand Alignment & Event Activation
Managed high-profile sponsorship activations and brand representation for Principal Financial Group, ensuring seamless coordination between corporate branding and regional sales events.
Core Expertise & Capabilities
Marketing Strategy & Brand Positioning
Defined GTM strategies, refined brand voice, and crafted consistent messaging to differentiate in evolving markets.
Integrated Campaign Development
Delivered multichannel marketing across digital, print, social, and events with measurable results.
Content & Storytelling
Created compelling editorial, video, and visual content to elevate brand presence and deepen audience engagement.
Digital & Conversion Optimization
Led UX, SEO, CRO, and analytics efforts to boost performance, traffic, and conversion rates.
Performance & Paid Media
Managed paid search, social campaigns, targeting, and creative for maximum ROI.
Data-Driven Decisions
Turned insights from GA4, SEO, and campaign analytics into measurable outcomes.
Cross-Functional Leadership
Partnered across departments to align messaging, priorities, and execution from strategy to delivery.
Purpose-Driven Leadership
Championed values-based marketing that connects brand vision with meaningful impact.